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Abid

Chaudhry

Founder & Lead, Marketing AI Guild

ServiceNow

Abid Chaudhry is Director of Product Marketing for Employee Experience & HR Service Delivery at ServiceNow, where he leads go-to-market strategy for AI-powered employee workflows and autonomous HR solutions. A former product marketing leader at Microsoft and AT&T, Abid has built a reputation for translating complex technology shifts into practical business transformation strategies for enterprise organizations. In addition to leading product marketing for ServiceNow’s Employee Workflows portfolio, Abid founded and leads the company’s Marketing AI Guild, a practitioner-led initiative helping teams become AI-native marketers through applied AI systems, governance, and workflow innovation. His work focuses on the intersection of AI, enterprise transformation, and human-centered leadership.

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20 May 2026 13:45 - 14:15

How to build an AI context engine that turns marketing messaging into revenue

Description: Most companies are prompt-engineering their way through AI adoption. ServiceNow took a different approach. We built a context engine that codifies 73 Message Houses into the grounding layer for every AI workflow across marketing, sales, and customer engagement. Early results: - Sellers using this system are seeing 3.5x better attainment - Content that used to take weeks to create gets generated in minutes, on-message, every time You'll walk away with: - Why an AI context engine is one of the highest-leverage investments for marketing leadership - The building blocks of a context engine - How day-to-day work changes when AI is in the operating layer