Aditi Mittal is a business, product, and technology leader at Amazon, where she leads AI-driven innovation within Marketing Technology to enhance customer experiences, recommendations, and content performance at scale. With nearly a decade at Amazon, she has held multiple leadership roles spanning product, engineering, and global program strategy. Most recently, Aditi led Amazon’s Gift Registries business worldwide, owning the end-to-end product, engineering, and P&L—doubling revenue over three years while reimagining how customers discover, share, and purchase gifts. Aditi brings a unique perspective at the intersection of AI, product, and marketing. She is a frequent speaker and workshop leader, known for her work on applying AI to product marketing and her thought leadership on balancing machine intelligence with human creativity. Her approach focuses on helping teams use AI as a force multiplier—while maintaining strong human judgment in areas like positioning, storytelling, and brand voice.