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Andrea
Palten
VP, Marketing
Techstars
Andrea Palten is a senior marketing expert specializing in demand generation and digital marketing. With a diverse background spanning real estate, finance, non-profit, SaaS, and more, Andrea owns a marketing consulting company and currently is the Vice President of Marketing at Techstars. Her impactful career includes roles at Transamerica, Good Sam | Camping World, Effective (an Ogilvy Agency), and the American Humane Association. Andrea holds a marketing masters certificate from Cornell University and a bachelor's degree from the University of Colorado at Boulder. As a German native, Andrea's international perspective enriches her work, and her love for travel adds a vibrant touch to her experiences. Audiences can expect an animated and personable speaker who blends global insights with practical expertise, offering valuable perspectives on marketing and demand generation.
18 April 2024 11:15 - 11:45
Fireside chat | Applying AI to drive meaningful consumer behavioral change
With all the talk of AI productivity, it’s easy to overlook the real power and potential of AI to improve consumer outcomes and well-being. We’ll answer your top questions and explore success stories on how AI – the bedrock of driving engagement – is being applied to meet consumers where they are and provide hyper-personalized experiences. We’ll also look at what’s required to move from AI productivity to AI impact and how technology can drive engagement and elevate – not replace – the critical role of humans. Join us for this session that promises to offer practical insights and strategies for marketers in any industry impacted by AI looking to drive meaningful behavioral change.