As marketing continues to evolve quickly, harnessing the power of artificial intelligence (AI) is essential for staying ahead. In this session, Avi will explore how marketers can leverage AI to make their strategies more effective and efficient, from personalized customer experiences, humanized content, predictive analytics. Attendees will learn the core AI capabilities transforming modern marketing, practical steps for integrating AI into their workflows, and strategies for driving tangible ROI. Leave inspired to take your marketing to new heights through the strategic insertion of AI into daily operating rhythm. Key takeaways: - Embracing the evolution of AI as the third epoch of compute. - The core capabilities of AI that are transforming modern marketing. - How to identify high impact use cases for AI implementation in your organization. - Practical steps for successfully integrating AI into your marketing workflows. - Strategies for overcoming common challenges and driving tangible ROI.