This panel will explore strategies for enhancing marketing teams' skills to effectively integrate AI into their practices. Join our panel of industry experts as they delve into the crucial topic of reskilling and upskilling marketing teams to fully leverage the power of AI integration. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, this session will provide actionable insights and practical tips to equip marketing professionals with the necessary skills to thrive in the AI era. Points of discussion: - Learn strategies for identifying skill gaps within marketing teams related to AI. - Explore best practices for designing and implementing targeted training programs to enhance AI skills. - Gain insights into the potential impact of reskilling and upskilling on marketing performance and ROI. - Discover actionable tactics for fostering a culture of continuous learning and skill development within marketing teams.