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Courtney

Brewer

Director Product Marketing, Microsoft Foundry

Microsoft

Courtney Brewer is a Director of Product Marketing at Microsoft focused on Azure AI Foundry, the company's AI platform for Developers. Courtney has nearly 20 years of experience in strategic marketing, growth strategies, and communications for enterprise SaaS and PaaS technology providers. Prior to Microsoft, Courtney served in AI marketing roles for TIBCO (now Cloud Software Group), Sphera, Petrotechnics, and Oildex (now Enverus). She holds a bachelor’s degree in marketing from Azusa Pacific University and a master’s degree in organizational psychology and leadership from the same institution. Courtney’s learned passion is organizational culture and change management, which she further explores as a seasonal adjunct professor at Pepperdine University. Courtney also serves as a Governing Board member for her daughters’ school in Littleton, Colorado.

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20 May 2026 10:30 - 11:15

Panel - The real ROI of AI in marketing: What worked, what didn’t, and what we’d do differently

Everyone says they’re using AI, however few can clearly show what’s actually driving results. This panel goes beyond use cases to focus on what’s truly worth the investment. From content and campaigns to reporting, workflows, and tooling, we’ll unpack where AI is delivering real performance gains, and where it’s falling short. Expect honest reflections from leaders in the trenches: what worked, what didn’t scale, and what they’d do differently if they started again. Key takeaways: - Where AI is actually driving measurable performance (and where it isn’t) - What’s scaled successfully vs what broke under pressure - The biggest mistakes teams made early, and how to avoid them - How leaders are thinking about ROI, not just efficiency - What they would do differently if they were starting today