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Dr. Amine
Arezki
Global Director, Marketing & Chief Value & Brand Officer
Thales
Dr. Amine Arezki is a prominent figure in both the technology and marketing domains, with a robust academic background comprising a PhD in Robotics and Smart Systems, in addition to completing an Executive MBA at the prestigious London Business School. He started his career in the United States, concentrating on robotics for medical applications, prior to joining Thales Transportation in 2008 as a project manager. Since then, Dr. Arezki has advanced through various positions at Thales and now holds the role of Global Director of Marketing & Chief Value and Branding Officer. Outside of his commitments at Thales, Dr. Arezki is the founder and CEO of MarkaMotion, an innovative virtual advertising method on sports jerseys, which helps clubs and broadcasters to boost their revenues and provides a targeted visibility to all Brands, which exemplifies his capabilities on merging technology with marketing. A TEDx speaker, Dr. Arezki shares his expertise on autonomy, AI, and mobility, offering invaluable insights into the future of technology and its cross-industry applications. His professional portfolio encompasses launching new products, spearheading rebranding initiatives, and implementing augmented reality tools for both field maintenance and marketing purposes. As a speaker, Dr. Arezki brings together a distinctive blend of technical proficiency and marketing acumen, positioning him as a thought leader in harnessing technology for pioneering marketing strategies.
18 April 2024 14:30 - 15:15
Panel | Maximizing potential: Enabling your team with the skills they need to thrive as AI-driven marketers
This panel will explore strategies for enhancing marketing teams' skills to effectively integrate AI into their practices. Join our panel of industry experts as they delve into the crucial topic of reskilling and upskilling marketing teams to fully leverage the power of AI integration. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, this session will provide actionable insights and practical tips to equip marketing professionals with the necessary skills to thrive in the AI era. Points of discussion: - Learn strategies for identifying skill gaps within marketing teams related to AI. - Explore best practices for designing and implementing targeted training programs to enhance AI skills. - Gain insights into the potential impact of reskilling and upskilling on marketing performance and ROI. - Discover actionable tactics for fostering a culture of continuous learning and skill development within marketing teams.