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Dr. Leeya
Hendricks
CMO, NED - Board Advisor
The Fintech Marketing Hub
Dr. Leeya Hendricks is an esteemed chartered marketer and Fellow of the Chartered Institute of Marketing, boasting almost two decades of experience in B2B marketing across technology, professional services, and fintech sectors. She has held leadership roles in global marketing, communications, and business development for renowned companies like Accenture, IBM, Oracle, Gartner, and Delta Capita, across multiple regions. Recognized as a Top 30 Most Influential Fintech Marketers 2023; The Financial Narrative 50 in 2023 and CMO to Watch in 2024, she is dedicated to advancing marketing through innovation, growth, diversity, and inclusion. Recently, as the CMO at Rimm, an AI-tech firm specializing in ESG and sustainability management, she provides international strategic marketing direction. Dr. Hendricks holds extensive qualifications including a PhD in Management, MBA, BA (Hons) in Brand Marketing Management, BA (Hons) in Fine Art, complemented by a Professional Certification from Cambridge University in Business Sustainability Management. Beyond her corporate role, she actively shapes the future of marketing as an advisory board member of The Fintech Marketing Hub and a non-executive Director for the Chartered Institute of Marketing. A thought leader in the field, Dr. Hendricks regularly publishes articles, participates in podcasts, and speaks at events on various topics including B2B marketing, sustainability, AI, financial technology, platform ecosystems, and leadership.
18 April 2024 14:30 - 15:15
Panel | Maximizing potential: Enabling your team with the skills they need to thrive as AI-driven marketers
This panel will explore strategies for enhancing marketing teams' skills to effectively integrate AI into their practices. Join our panel of industry experts as they delve into the crucial topic of reskilling and upskilling marketing teams to fully leverage the power of AI integration. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, this session will provide actionable insights and practical tips to equip marketing professionals with the necessary skills to thrive in the AI era. Points of discussion: - Learn strategies for identifying skill gaps within marketing teams related to AI. - Explore best practices for designing and implementing targeted training programs to enhance AI skills. - Gain insights into the potential impact of reskilling and upskilling on marketing performance and ROI. - Discover actionable tactics for fostering a culture of continuous learning and skill development within marketing teams.