AI is accelerating nearly every part of marketing, from content production and campaign execution to research, optimization, and creative iteration. But many teams are approaching AI with outdated assumptions about scale, differentiation, and what actually creates value. In this keynote, Dwayne Waite Jr explores the mindset shifts modern marketing leaders need to make as AI becomes embedded into everyday workflows. Drawing from experience across gaming, interactive experiences, creator partnerships, and brand marketing, he’ll unpack what organizations may need to unlearn in order to stay relevant, original, and effective in an increasingly AI-saturated landscape. The session will explore: - Why faster output doesn’t automatically create better marketing - The growing tension between automation and originality - What AI means for creativity, brand differentiation, and audience trust - Why many marketing problems are actually product, positioning, or strategy problems - The human skills and strategic thinking that become more valuable as AI capabilities expand Attendees will leave with a clearer understanding of how to rethink modern marketing leadership in a world where AI is becoming accessible to everyone - and why the brands that stand out won’t necessarily be the ones producing the most content, but the ones creating the most meaning.