Erica Bartsch is Head of C-Suite Marketing & Engagement at ServiceNow, where she leads global executive marketing strategy and builds high-impact programs that connect with Fortune 500 decision-makers. She specializes in creating personalized, multi-channel experiences that strengthen relationships with senior leaders and drive long-term business growth. With over 20 years of experience across cloud, fintech, and enterprise technology—including leadership roles at JPMorgan, Stripe, AWS, and Google Cloud—Erica is a recognized expert in customer marketing, executive engagement, and advocacy. She has built and scaled global programs spanning executive briefing centers, customer advisory boards, and high-touch ABM strategies that translate into measurable business impact.