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Heather
Hurd
Senior Director, Global Content Studio
FIS
Heather Hurd (she/her) is an inclusive senior marketing leader with more than a decade of experience in both agency and in-house marketing. Skilled at enhancing the content marketing process from start to finish, she leads dedicated, loyal and passionate teams as the Senior Director for the Global Content Studio at FIS. Heather’s teams create engaging, insightful marketing experiences in B2B and B2C markets, with a specific focus on developing brand identities and deliverables that engage, inform and delight audiences. Heather is an American living with her family in Delft, Netherlands. In her spare time she loves to read and explore her adopted home.
18 April 2024 09:00 - 09:30
Wins and warnings: The ups and downs of AI for content creation
Join Heather for a deep dive into the world of AI-powered content creation in this session, where she will explore the successes and challenges that come with leveraging AI for strategy-boosting content creation. Together, we'll analyze real-world examples from FIS, understand potential pitfalls, and learn how to navigate this rapidly evolving landscape. Points of discussion: - Understand the benefits and limitations of using AI for content creation - Identify common mistakes and how to avoid them when using AI tools - Gain insights from real-world AI experiences