Most AI strategies stop at acquisition. The smartest growth leaders know the real opportunity starts after the sale. As AI reshapes marketing, customer engagement is evolving from reactive programs into intelligent, agentic systems that drive adoption, expansion, retention, and advocacy at scale. The post-sale journey is no longer just a Customer Success function — it’s becoming one of the most powerful growth engines in the business. In this session, Kevin Lau, VP of Customer Engagement at Freshworks, will share how leading organizations are using AI and cross-functional customer-led growth strategies to turn customers into a continuous source of revenue, influence, and market momentum. You’ll learn how to: - Build an agentic customer-led growth strategy that scales across the entire lifecycle - Use AI to orchestrate smarter engagement, advocacy, and expansion motions - Break down silos between Marketing, Customer Success, Product, and Sales - Measure the business impact of post-sale programs beyond vanity metrics - Create customer experiences that increase retention, expansion, and long-term loyalty You’ll leave with a practical framework for transforming post-sale engagement into a data-driven, AI-enabled growth engine that drives measurable business impact.