Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts. Her people-first, AI-forward approach helps organizations unlock what's possible through real-world use cases, delivered via applied AI workshops and strategic advisory engagements, and her biweekly LinkedIn newsletter "Applied AI in GTM". Subscribe here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7227665669209604096 Across multiple companies, she has led transformations into high-performing teams where human and AI teammates work together to achieve breakthrough results in just a few months.