Event starts in:

days

hours

minutes

Seconds

Marco
Carrucciu
VP, Marketing
TradeStation
Marco Carrucciu is a seasoned marketing executive with over 20 years of experience and a proven track record of leading successful marketing strategies in both domestic and international markets. Currently serving as VP, of Marketing at TradeStation, a leading provider of trading technology and online brokerage services. Marco's leadership has been instrumental in conceptualizing and executing a strategy that integrates marketing automation, data monetization strategies, and AI. By deploying these technologies, TradeStation optimized marketing efforts and built a robust foundation for sustained growth. As a firm believer in the power of AI, Marco champions its integration into marketing endeavors, unlocking new dimensions of efficiency and effectiveness, positioning TradeStation as an industry leader. Prior to joining TradeStation, Marco held the position of President and CMO at BKey Consulting, a boutique consulting firm partnering with private equity funds. At BKey Consulting he worked closely with top brands to execute digital transformation strategies. During his tenure, he played a key role in implementing successful growth plans, business modeling, product innovation, and profitability optimization for clients such as Ferrari, Luxottica, Maserati, LVMH, and more. Prior to that Marco also held leadership positions in Ferrari, Maserati, Granitifiandre Group, and Dulevo International.
18 April 2024 14:30 - 15:15
Panel | Maximizing potential: Enabling your team with the skills they need to thrive as AI-driven marketers
This panel will explore strategies for enhancing marketing teams' skills to effectively integrate AI into their practices. Join our panel of industry experts as they delve into the crucial topic of reskilling and upskilling marketing teams to fully leverage the power of AI integration. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, this session will provide actionable insights and practical tips to equip marketing professionals with the necessary skills to thrive in the AI era. Points of discussion: - Learn strategies for identifying skill gaps within marketing teams related to AI. - Explore best practices for designing and implementing targeted training programs to enhance AI skills. - Gain insights into the potential impact of reskilling and upskilling on marketing performance and ROI. - Discover actionable tactics for fostering a culture of continuous learning and skill development within marketing teams.