Martin Nichols, CFA is the Global Head of Demand Generation at S&P Global, where he leads global demand strategy across the business. With over 15 years of experience spanning capital markets, client relationships, and growth leadership, Martin brings a unique commercial lens to modern demand. A Chartered Financial Analyst since 2012, he has held senior roles at S&P Global, State Street Global Advisors, and UBS, blending deep financial expertise with a practical, results-driven approach to growth.