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Michal

Lasman

Head of PMM & GTM, PMA Ambassador

Product Marketing Alliance

Michal Lasman is a Global Marketing Leader, Product Marketing expert, and certified Executive Coach, currently serving as Head of Product Marketing & Go-To-Market at Ninox Software in Berlin. With over 10 years of experience in B2B growth, product marketing, and revenue strategy, Michal specializes in building trust-led go-to-market strategies that connect product, people, and purpose. Recognized as a Top 100 Product Marketing Influencer in 2025, Michal is known for combining strategic clarity with deep empathy. She has led community growth from 10 to 200+ active members as Berlin Chapter Lead for Product Marketing Alliance and is a frequent speaker and workshop facilitator across the global PMM ecosystem. Beyond driving product narratives and GTM excellence, Michal is passionate about leadership development. As a certified career and leadership coach and ICF member, she supports individuals and teams in growing with resilience, impact, and customer-centered thinking. Her work sits at the intersection of community, leadership, and product—helping B2B organizations grow not just through strategy, but through trust.

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20 May 2026 12:15 - 12:45

Panel - Your next hire vs. your next workflow: Rethinking marketing roles and skills in an AI-native team

AI is no longer just a tool marketers use, but something they work alongside. As AI takes on more execution, analysis, and even creative tasks, the role of the marketer is fundamentally changing. The question is no longer “how do we use AI?” but “what does our team look like when AI is part of it?” This keynote explores how leading marketing teams are redefining roles, rethinking skills, and rebuilding how work gets done in an AI-driven environment. We’ll explore: - What AI is already taking over, and what still requires human judgment - How roles across marketing (content, CRM, insights, GTM) are evolving - Where teams are struggling to adapt (and why) You’ll walk away with: - A clearer view of how your team structure may need to change - The skills that will matter most in an AI-enabled marketing org - Practical ways to rethink hiring, workflows, and team design - How to build an advantage when everyone has access to the same AI tools