AI is no longer just a tool marketers use, but something they work alongside. As AI takes on more execution, analysis, and even creative tasks, the role of the marketer is fundamentally changing. The question is no longer “how do we use AI?” but “what does our team look like when AI is part of it?” This keynote explores how leading marketing teams are redefining roles, rethinking skills, and rebuilding how work gets done in an AI-driven environment. We’ll explore: - What AI is already taking over, and what still requires human judgment - How roles across marketing (content, CRM, insights, GTM) are evolving - Where teams are struggling to adapt (and why) You’ll walk away with: - A clearer view of how your team structure may need to change - The skills that will matter most in an AI-enabled marketing org - Practical ways to rethink hiring, workflows, and team design - How to build an advantage when everyone has access to the same AI tools