Ruslan Tovbulatov is Head of the AI Center of Action at ServiceNow, where he leads efforts to rewire how marketing teams work with AI at the core. A global marketing leader with experience across ServiceNow, Gloat, Thrive Global, Google, YouTube, and Kantar Retail, Ruslan has spent his career building brands, scaling marketing functions, and helping teams turn emerging technology into real business impact. He was a founding member of Thrive Global, where he helped grow the company from early stage to a scaled organization, and previously helped leading global brands accelerate their shift to digital as part of Google BrandLab. Today, Ruslan focuses on building AI-native marketing systems, from agent-powered workflows and message testing tools to scalable content and context engines that help marketers move faster, make sharper decisions, and ship better work.