AI has made it easier than ever to create, launch, and scale marketing. But has it actually made marketing better? In this candid fireside chat, we move beyond theory to unpack real examples of how AI has been rolled out inside marketing teams and where it’s improved performance, or created new challenges. From content production to campaign execution and reporting, we’ll explore the trade-offs teams have faced in practice: speed vs quality, scale vs differentiation, automation vs originality. Expect an honest, experience-led conversation on what’s worked, what hasn’t, and what marketers are rethinking as AI becomes embedded in how they operate.