Sales and marketing alignment is a tale as old as time. Join Tim as he shows us how to leverage data points to change the conversation and think differently about team alignment by applying AI to improve understanding and alignment across sales and marketing AI is stepping in not just to quicken the pace but to fundamentally transform how teams go-to-market. In a world where AI has been leveraged for everything from speeding up content generation to inundating inboxes with spam, it's time to channel these powerful capabilities towards truly enriching customer experiences and going deeper with our buyers, rather than wider.. Key takeaways: - Discuss how the role of Sales and Marketing is transforming and how AI can help teams better collaborate to win as one. - Gain new strategies to support better deal planning and execution across channels and teams. - Explore how AI-driven insights can lead to a unified understanding of target accounts, personas, and buying group dynamics. - Identify the common blind spots across GTM teams and learn new ways to fill the gaps with AI.