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Opeyemi
Oluwole
CMO
Hackensack Meridian Health
Opeyemi Oluwole is a commercial leader and marketing executive who builds businesses and brands that improve people’s lives by advancing health access and financial well-being. With over 25 years of experience, she has built and scaled products and services in digital health, financial services, and health networks at Teladoc Health, American Express, Citibank, and Hackensack Meridian Health. She specializes in driving consumer behavior change, partnership marketing, brand stewardship, business growth, and strategic planning. As CMO at Hackensack Meridian Health, Opeyemi leads brand strategy, marketing, and communications across 18 hospitals, 500 ambulatory sites, research institutes, medical and nursing schools, industry partnerships, and innovation ventures. She is elevating the organization from regional strength to national prominence through advertising, sponsorships, reputation management, and thought leadership. At Teladoc Health, as SVP, Brand and Consumer Marketing, she led a 100-plus team through revenue growth from $100 million to $2.6 billion in 2023. Driven by her son’s critical illness, Opeyemi is passionate about using technology and data to help consumers navigate healthcare and live healthier lives. She serves on the board of Stride Health and as a Senior Advisor at Carrot Fertility, advancing solutions in health benefits, financial security, and fertility.
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18 April 2024 11:15 - 11:45
Fireside chat | Applying AI to drive meaningful consumer behavioral change
With all the talk of AI productivity, it’s easy to overlook the real power and potential of AI to improve consumer outcomes and well-being. We’ll answer your top questions and explore success stories on how AI – the bedrock of driving engagement – is being applied to meet consumers where they are and provide hyper-personalized experiences. We’ll also look at what’s required to move from AI productivity to AI impact and how technology can drive engagement and elevate – not replace – the critical role of humans. Join us for this session that promises to offer practical insights and strategies for marketers in any industry impacted by AI looking to drive meaningful behavioral change.

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