Focused on growing market share and brand value, Aijaz Ansari builds and scales marketing organisations that connect revenue, product, and brand into a single operating system. His professional experience spans B2B software and SaaS across data, AI, cloud, cybersecurity, and enterprise applications. He is the current VP Global Marketing at Hoonartek. Companies he has joined in the past have raised capital, acquired, been acquired, and seen significant growth over time. His approach combines vision and execution, featuring category and narrative design, integrated GTM, ABM, RevOps, and ecosystem partnerships that expand reach and credibility. The goal is to consistently increase marketing’s contribution to the pipeline, shorten sales cycles, drive expansion, and open new regions by aligning product, sales, success, and finance teams around shared dashboards, accountable experiments, and clear feedback loops. He operates comfortably across SLG, PLG, and hybrid motions, pairing precision targeting with creative that earns attention and trust. Colleagues describe him as a hands-on, data-literate, people-first style leader who raises the bar while fostering psychological safety. He also invests time in mentoring, developing managers, and building systems that scale with integrity.