Chin Wu is a global marketing leader with 20 years of experience across Asia and the Americas, specializing in brand strategy, customer insights, and integrated marketing. With nearly a decade in consumer electronics, she has a proven track record of transforming emerging brands into category leaders—most notably launching HP’s OMEN gaming brand in 2016 and growing it into a billion-dollar business. Passionate about people, brand, and innovation, Chin is known for building high-performing teams and cultivating collaborative cultures grounded in strategic alignment. She’s an expert at identifying white space opportunities, staying ahead of industry trends, and creating marketing activations that win awards and drive results. From building social channels from scratch to shaping brand partnerships, Chin blends creativity with data-driven insight to deliver standout customer experiences and lasting brand impact.