Leveraging AI technologies such as natural language processing and machine learning, organizations can streamline content creation, distribution, and management processes. By harnessing AI-driven insights, businesses can enhance content quality, relevance, and engagement while simultaneously reducing operational overheads. This talk examines practical applications and strategies for integrating AI into the content lifecycle to unlock significant efficiencies and drive sustainable cost reductions.

This interactive workshop will enable you to gain valuable insights, practical strategies, and actionable solutions from your peers who have navigated similar challenges. Talking points: - Marketing departments and marketers are adopting/experimenting with AI - AI has significant value to add to content creation, management and distribution (not just creation) - Uncovering all AI features that can assist with adding value - Implementing AI as a leadership team and realizing TTV - Discussing tactics for implementing AI and driving TTV