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David
Reich
CMO
IBM
David Reich is the Chief Marketing Officer at IBM, bringing a rare blend of executive leadership, technological expertise, and performance-driven storytelling to every role he steps into. With a multifaceted career spanning technology development, senior leadership, and consulting, David is known for growing both people and businesses through a unique mix of entertainment, education, and enlightenment. A seasoned technologist and professional magician, he draws on his experience as a keynote speaker, educator, and author to inspire high-performing teams and foster exceptional collaboration. He has led teams ranging from 3 to 300 and overseen software portfolios exceeding $250M, delivering innovation in cybersecurity, IoT, data analytics, middleware, and more. David’s passion lies in combining strategic business insight with a performer’s mindset—enabling organizations to exceed what they thought possible. Whether driving product vision, enhancing organizational dynamics, or speaking on global stages, he brings energy, clarity, and a people-first approach that unlocks real business value.
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16 April 2025 13:30 - 14:00
Shapeshifting as a CMO: Navigating industries, audiences, and evolving expectations
Today’s CMO is expected to be more adaptable than ever—whether pivoting between B2B and B2C, shifting sectors entirely, or adjusting to new business models. But how do these contexts shape the scope, expectations, and success metrics of the role? In this keynote, marketing leaders who’ve crossed verticals and audiences share what they’ve learned about flexing their skillsets, reframing their strategies, and delivering impact in radically different environments. You’ll hear how core marketing principles hold up—and where they don’t—when applied across new terrain. This session is a must for CMOs considering a change or leading through one. Key takeaways: - How to identify which CMO skills are transferable—and which must be retooled - What to expect when moving between B2B, B2C, and hybrid environments - Strategies for building credibility and impact quickly in unfamiliar industries - How to evolve your leadership style to meet new stakeholder and market demands