This talk with explore the importance of CMO and CFO collaboration, integrating marketing insights with financial acumen to drive sustainable growth and maximize shareholder value. Discussion points: - How can CMOs and CFOs collaborate effectively to balance the need for immediate financial returns with the long-term investments required to build and sustain brand equity? - Leveraging data analytics for informed decision-making - Creating a culture of collaboration across departments: This session is essential for any CMO looking to improve their working relationship with the CFO in their teams, to align their vision, and create a holistic strategy across the board.