Marketers are expert storytellers. We are the best at telling our company’s story to the outside world and we know how to collect, interpret, and shape a narrative from market data so our story is relatable, relevant and inspires action. Marketers are also historically bad storytellers when it comes to telling OUR story and the impact we make. We often struggle to capture and interpret the right data and deliver insights in terms our internal audience can understand, relate to, and believe in. Join Leslie as she explores some of the most common challenges marketers have when it comes to demonstrating business impact and coach you on how to avoid the most common challenges and stakeholder biases with practical, proven ways to show marketing’s impact. Key takeaways: - Be inspired to harness your data-driven story-telling superpower to demonstrate the impact of marketing on real business terms. - Learn how simplifying the metrics you focus on, and shifting to an “in this together” approach will completely change the conversation with sales and executives. - Get a framework for establishing key marketing metrics that ladder up to real business outcomes – from tactical to strategic (and the most important things in between).