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Liraz

Postan

CEO & Founder

BrainZ Digital

Liraz Postan is the Founder and CEO of BrainZ Digital, passionate about digital marketing and content strategy. An international speaker at top industry events like NextCase, BrightonSEO, and SEMrush webinars, she shares insights on SEO, UX, and content-driven growth. Her specialties include Search Engine Optimization (SEO), Mobile and Yandex SEO, Social Media Content, Market Research, UX design, Conversion Optimization (A/B testing, focus groups, surveys), and handling Google penalties. With a sharp eye for user expectations and website performance, Liraz helps brands create impactful digital experiences that drive results.

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16 April 2025 11:15 - 11:45

The future of search

In this session, Liraz Postan will dive into the evolving landscape of search, revealing what truly matters for businesses today. She'll uncover current trends, bust common myths about SEO and AI, and share actionable strategies to stay ahead, from mastering AI overviews to building strong brand authority. Backed by real-world case studies, Liraz will show how brands can thrive by combining solid SEO foundations with smart use of AI tools. A must-attend talk for anyone who wants to future-proof their search strategy in 2025 and beyond. Key takeaways: - AI is reshaping search—don't get left behind: Understand how AI-generated overviews and search experiences are changing user behavior and what that means for your SEO strategy. - SEO myths, busted: Learn which outdated SEO tactics to drop—and which modern strategies actually move the needle in 2025. - Brand authority is your secret weapon: Discover how to build lasting visibility by combining strong technical SEO with consistent, trust-driven brand signals.