The future of marketing teams is not just faster content or smarter automation. It is the evolution into human-AI powerhouse teams where humans build, manage, and lead AI teammates that extend their capabilities. In this session, you will learn how leading marketing organizations are moving beyond tools to create structured, human-AI teams where AI teammates support and amplify human strategy, creativity, and decision-making. You will see a real case study of how one marketing team built and led a human-AI powerhouse with measurable results, achieving 50 to 75 percent faster content creation, 98 percent lead qualification accuracy, and 35 percent better campaign performance. You will also walk through a practical starting point: how to build your first AI teammate — your digital twin — to extend your leadership impact. You will leave with a real-world playbook to start building and scaling your own human-AI powerhouse team. What you will learn: - How marketing teams are evolving from tool users to leaders of human and AI teammates and why this shift cannot be ignored. - How to build and start using your first AI teammate, a digital twin that supports your strategic work, extends your capacity, and collaborates with your team. - How to structure, guide, and scale human-AI teams while avoiding common mistakes that can stall adoption or erode trust.