For CMOs looking to scale strategic impact, the next frontier isn't just using AI—it’s integrating it into your team’s DNA. This session shares how forward-thinking marketing leaders are transforming AI from a simple tool into a strategic partner across marketing. Discover how AI can accelerate core functions like positioning, messaging, persona development, buyer journeys, and sales enablement—while boosting team output and effectiveness. You’ll see exactly how one team doubled their productivity and elevated their cross-functional influence by embedding AI into daily workflows. Expect actionable frameworks, real prompt examples, and ready-to-use templates to help your team unlock AI's full potential. Key takeaways: - Proven frameworks for integrating AI into core marketing workflows - How to scale AI usage from experimentation to strategic enablement - Real-world examples of AI driving improved alignment and performance - Templates and tools to empower your team to build and manage AI teammates