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Lori
Goode
CMO
Index Exchange
Lori serves as both CMO as well as head of Learning & Development at Index Exchange, I lead teams spanning brand, communications & PR, digital marketing, experiential/ events, product marketing, and learning & development professionals. The marketing team is responsible for building the Index Exchange brand and connecting with our customers and industry partners across touchpoints. We define go-to-market strategy and drive awareness, understanding, and adoption of our products and solutions across channels.
01 May 2024 11:15 - 11:45
Purpose-driven leadership: The CMO's role in corporate social responsibility
This talk explores the vital role of CMOs in driving corporate social responsibility (CSR) initiatives through purpose-driven leadership. It highlights the evolving landscape where brands are expected to align with societal values. Join the talk to learn how CMOs can leverage their influence to champion meaningful CSR strategies, enhancing brand reputation and fostering positive social impact.