To unlock scalable growth, CMOs must master the art of leading both marketing and innovation together. This session will explore how uniting these two critical functions under one leader creates a dynamic synergy that enhances data-driven, customer-focused innovation, streamlines communication, and accelerates growth through effective resource allocation. Join Maurizio & gain insight into the unique challenges of the ‘InnoMark’ role, including balancing dual responsibilities, implementing processes to leverage this powerful combination, managing risks, and embracing AI-driven automation, all while owning full accountability for results. Key takeaways: - How to balance marketing and innovation without losing strategic focus - Best practices for setting up processes that maximize the potential of combined teams - Leveraging AI and automation to boost efficiency and growth - Managing risk and blending job roles while maintaining a unified vision - Embracing full accountability as the sole owner of marketing and innovation outcomes - Leading teams to deliver measurable, scalable business impact