Feeling the pressure to deliver more with your Go-To-Market (GTM) marketing budgets? Set your GTM motion up for success when you and your teams identify and analyze competitors' wins and misses, then adapt and apply these insights, ultimately improving conversion rates and marketing ROI. You’ll help them answer questions such as: - How can we optimize our customer journey? - What could make our messaging more powerful? - Are we targeting the right audience with these ads? Through real-world examples and actionable advice, this session will equip you to turn competitive intelligence into a potent tool for achieving superior marketing results and maximizing the impact of every dollar spent on GTM marketing strategies - before, during, and after launch.