The first 90 days in a CMO role are pivotal—high expectations, new teams, and pressure to deliver strategic impact fast. In this panel, experienced marketing leaders reflect on what made their first 90 days successful (or not), what they would do differently, and how to prioritize what really matters. From aligning with the CEO and securing quick wins to assessing team structures and resetting brand direction, this conversation offers a practical roadmap for CMOs stepping into new roles—whether it’s your first time or your fifth. Expect honest lessons, actionable strategies, and real talk on how to lead with clarity and confidence from day one. Key takeaways: - How to build trust and alignment with executive peers and cross-functional teams - The critical areas to assess—and what to deprioritize—in the first three months - Proven tactics for quick wins that balance short-term impact with long-term strategy - Ways to define success and set the tone for your leadership style early on