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AGENDA

Get the playbook for closing your
competitive revenue gap

Main stage
September 25
September 25
GMT -4
09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
09:00 - 09:30 | GMT -4
AI for CMOs: Data integrity, content innovation, and scalable delivery
Francesco
Federico
Global CMO
S&P Global
09:45 - 10:15 | GMT -4
Leveraging social and digital intelligence for strategic marketing and growth
Maria
Pacheco
CEO
Storyful
10:30 - 11:15 | GMT -4
Panel | Strategic vision: CMOs as change catalysts in hyper-growth organizations
Carlota Feliu
Argila
Head of Marketing
HP
Kimberly
Kaminski
CMO
Lakeside Software
Philippe
Ruttens
Chief Marketing Officer
Tyk
11:30 - 12:00 | GMT -4
AI-era Brand Tracking with BlueOcean. Stop justifying brand and start building long term durable growth.
Grant
McDougall
CEO and Co-founder
Blue Ocean
12:15 - 12:45 | GMT -4
Data-driven brand storytelling: Crafting narratives that convert
Andy
Weiss
CMO
Ceipal
13:00 - 13:30 | GMT -4
AI-lympics: Gamifying GenAI adoption in marketing leadership
Jean
Lawrence
VP, Marketing & Communications
Nokia
13:45 - 14:15 | GMT -4
Fireside chat | Unlocking potential: Building a culture that attracts and retains top marketing talent
Jocelyn
Johnson
Christine
Buck
14:30 - 15:00 | GMT -4
Decentralizing B2B marketing: CMOs' blueprint for success in a post-AI world
John W.
Manley
CMO
Formidium

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