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Adrian
Fulle
CMO
Good Salt Life
From the rebel side of corporate, Adrian Fulle develops and builds high performing creative teams, collaborative cultures, successful strategies, impactful brand stories, and meaningful programs. Originally a producer in the entertainment industry where he led video production for movies, commercials, and music videos, Adrian changed careers and dove headfirst into the wild world of marketing. He has been responsible for a succession of successfully delivered marketing and growth strategies throughout his marketing leadership career in multiple industries for both B2B, B2C, and B2B2C companies. His standout successes include building and leading the marketing department at First Onsite, a $1B revenue global property restoration firm, and as a key leader of the turnaround team at ByoPlanet. Adrian holds a masters degree in management from Harvard, a graduate certificate in Marketing Management and Digital Strategy from Harvard, and an executive education certificate in Strategic Marketing Leadership from the Stanford Graduate School of Business. He leads by treating everyone like a client and always being curious. Adrian lives in the Denver area with his wife, his daughter, and their 4 dogs and 1 bearded dragon.
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16 April 2025 10:30 - 11:15
Panel | Post-search: AEO broke the demand playbook - now what?
Half of consumers already use AI-powered search today, and it is expected to influence $750 billion in revenue by 2028, according to McKinsey & Co., making AEO one of the most disruptive shifts demand leaders have faced in since the birth of the internet. This panel explores how answer-driven discovery is changing the way buyers find, evaluate, and trust information, and what that means for modern demand strategy. Join us as we unpack what breaks when traditional search-led demand models fall apart, how visibility and intent are being reshaped, and where teams need to rethink content, measurement, and activation to stay relevant. Key takeaways: - What AEO changes about buyer discovery, visibility, and intent across the funnel - How demand teams should adapt content and activation for an answers-first world - What signals still matter when clicks and rankings matter less - Practical ways to future-proof demand strategy as AI-driven discovery accelerates