A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her 15+ years journey in this realm across LinkedIn, Google, Samsung and GE. Based in San Francisco, she is currently the Global Director - Growth & Lifecycle Marketing. Specializing in B2B marketing, Akriti thrives in creating things from scratch and building diverse, high-performing teams. She previously helped build the Google Cloud business in India as its Marketing Head; set up Demand Generation Marketing Campaigns for the Americas; and established Account Based Marketing globally. Prior to Google, she facilitated building the Enterprise business for Samsung in India as its Marketing & Strategy lead. She considers GE to be akin to her alma mater as she spent the first 7 years of her career here across various marketing roles. As Brand & Digital Marketing Leader for South Asia, Akriti launched GE’s first-ever integrated ATL campaign in the region, which was among the pioneering content marketing initiatives in APAC. She hails from Mumbai; MBA and work took her to New Delhi, and she currently calls San Francisco home. A voracious reader and avid traveler, Akriti also loves tennis, playing the piano and listening to music.