84% of of business leaders say the marketing-to-sales handoff is one of their biggest alignment challenges (Gartner), making it one of the most persistent blockers to turning demand into real growth. This panel gets honest about why sales and marketing so often trip over each other, and what it really takes to move demand faster when both teams are on the same field. You’ll hear real-world examples of how teams replace fragile handoffs with shared plays, sharper signals, and constant feedback to turn demand into momentum and revenue. Key takeaways: - What high-performing sales and marketing partnerships do differently to keep demand moving - How to design shared plays, signals, and priorities instead of relying on fragile handoffs - Practical ways to improve speed, quality, and trust between teams without adding process - Metrics and behaviors that signal true partnership, not just surface-level alignment