Jocelyn Johnson is a seasoned marketing executive with over 20 years of experience in both private and nonprofit sectors. Jocelyn joined American Bar Association (ABA) in September 2024 as chief marketing officer (CMO). Previously, Jocelyn served as the CMO at Girl Scouts USA, playing a crucial role in telling a clear narrative to internal and external stakeholders to grow membership, revenue, fundraising, and engagement. Prior to joining GSUSA, Jocelyn worked in multiple roles with increasing responsibilities at General Electric (GE), where she eventually led marketing and communications efforts for GE Information Services, a global ecommerce industry pioneer. Her focus on data-centric marketing strategies led to branding, improving communications, customer relationship management, data warehousing, and sales programs that grew business-to-business, business-to-consumer, and business-to-business-to-consumer revenue from $50 million to $20 billion. Jocelyn attended Howard University and completed her bachelor’s degree in microcomputer systems at Potomac College. She also completed a MBA at Jack Welch Management Institute. Jocelyn has served on the boards of My Sister’s Place, Lincoln Foundation, and Brooklawn Child & Family Services, and as Board Chair for the Urban League, Bethany Christian Services and DreamCare. Jocelyn has an adult child, Shadya, and lives with her partner, Kevin, in Louisville, Kentucky where they own several passive entrepreneurial businesses.