Lamia is Global Chief Marketing Officer at MoneyGram, where she is leading the charge in accelerating the company’s profitable growth. A seasoned Growth Marketing, Product, and E-Commerce leader, she brings over 14 years of experience managing multi-million-dollar P&Ls and building high-impact marketing organisations that are customer-obsessed, data-led, and commercially focused. Prior to MoneyGram, Lamia led growth marketing at HeliosX, one of the fastest growing UK-based healthtech companies, where she launched new brands and drove an 8X increase in revenue over three years. Her return to fintech marks a homecoming: she spent six years as part of the founding team at Pangea Money Transfer. As Senior Vice President of Growth and Strategy she built the engine to achieve product-market-fit and scaled the growth marketing function. Pangea was acquired by Enova Financial in 2021. She also served as Chief Marketing Officer for Consentium, a Singapore-based crypto wallet, where she led marketing through a $40M ICO raise. As a parallel journey, Lamia spent 3 years as a growth advisor at WeWork Labs, and now continues to support early-stage startups and scale-ups on their journey to drive transformational growth. She holds an MS in Integrated Marketing Communications from Northwestern University.