Demand teams are spending more on AI than ever, yet losing visibility into how buyers choose, why deals stall, and where revenue is quietly leaking. Join Lara as she breaks down why traditional demand signals and measurement models no longer reflect how modern buyers discover, shortlist, and decide, and what that disconnect is costing growth teams today. You’ll learn how to diagnose broken demand signals, separate AI-driven insight from noise, and rebuild confidence with finance by tying demand performance to revenue in ways CFOs actually trust. Key takeaways: - Why long-standing demand metrics fail in an AI-driven, answers-first buying environment - How to identify the most common demand signal breakdowns that hide revenue loss - What “signal integrity” looks like in practice and how it improves forecast accuracy and pipeline quality - How to reframe demand performance for CFOs to restore credibility and secure investment