Most marketing teams are laser-focused on winning the deal, yet lose momentum the moment customers say yes, putting long-term value, growth, and loyalty at risk. Join Leslie as she explores why demand generation and customer marketing often feel disconnected, and how that gap undermines the value marketing works so hard to create. You will learn how to shift from funnel-based thinking to a customer lifecycle and jobs-to-be-done approach that reinforces value consistently after the sale, without relying on handoffs or siloed teams. Key takeaways: - Why treating demand as something that ends at the deal limits retention, expansion, and lifetime value - How to align demand and customer marketing around shared customer value rather than stages or teams - Practical ways to design post-sale marketing that feels continuous with the buying experience - How to demonstrate and reinforce value across the customer lifecycle based on changing jobs-to-be-done