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Marco
Carrucciu
VP, Marketing
Tradestation
Marco Carrucciu is a seasoned marketing executive with over 20 years of experience and a proven track record of leading successful marketing strategies in both domestic and international markets. Currently serving as VP, of Marketing at TradeStation, a leading provider of trading technology and online brokerage services. Marco's leadership has been instrumental in conceptualizing and executing a strategy that integrates marketing automation, data monetization strategies, and AI. By deploying these technologies, TradeStation optimized marketing efforts and built a robust foundation for sustained growth. As a firm believer in the power of AI, Marco champions its integration into marketing endeavors, unlocking new dimensions of efficiency and effectiveness, positioning TradeStation as an industry leader. Prior to joining TradeStation, Marco held the position of President and CMO at BKey Consulting, a boutique consulting firm partnering with private equity funds. At BKey Consulting he worked closely with top brands to execute digital transformation strategies. During his tenure, he played a key role in implementing successful growth plans, business modeling, product innovation, and profitability optimization for clients such as Ferrari, Luxottica, Maserati, LVMH, and more. Prior to that Marco also held leadership positions in Ferrari, Maserati, Granitifiandre Group, and Dulevo International.
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16 April 2025 10:30 - 11:15
Panel | Post-search: AEO broke the demand playbook - now what?
Half of consumers already use AI-powered search today, and it is expected to influence $750 billion in revenue by 2028, according to McKinsey & Co., making AEO one of the most disruptive shifts demand leaders have faced in since the birth of the internet. This panel explores how answer-driven discovery is changing the way buyers find, evaluate, and trust information, and what that means for modern demand strategy. Join us as we unpack what breaks when traditional search-led demand models fall apart, how visibility and intent are being reshaped, and where teams need to rethink content, measurement, and activation to stay relevant. Key takeaways: - What AEO changes about buyer discovery, visibility, and intent across the funnel - How demand teams should adapt content and activation for an answers-first world - What signals still matter when clicks and rankings matter less - Practical ways to future-proof demand strategy as AI-driven discovery accelerates