Half of consumers already use AI-powered search today, and it is expected to influence $750 billion in revenue by 2028, according to McKinsey & Co., making AEO one of the most disruptive shifts demand leaders have faced in since the birth of the internet. This panel explores how answer-driven discovery is changing the way buyers find, evaluate, and trust information, and what that means for modern demand strategy. Join us as we unpack what breaks when traditional search-led demand models fall apart, how visibility and intent are being reshaped, and where teams need to rethink content, measurement, and activation to stay relevant. Key takeaways: - What AEO changes about buyer discovery, visibility, and intent across the funnel - How demand teams should adapt content and activation for an answers-first world - What signals still matter when clicks and rankings matter less - Practical ways to future-proof demand strategy as AI-driven discovery accelerates