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Suzanne

LeMole

Head of Field Marketing, Global Enterprise Growth Segment

Verizon Business

Suzanne leads the Field Marketing Verizon Global Enterprise Growth Segment. She and her team are responsible for building the Growth Segment's Marketing Plan & Strategy, launching and leading Account Based Marketing campaigns and creating client-centric and cross-product prospecting content for social selling. She is also a Verizon Campus Brand Ambassador for Cornell University. Suzanne's professional background includes over 20 years of corporate and consulting experience at Fortune 500 corporations. Her focus has included the areas of business strategy, ABM, digital marketing, social selling, consulting and marketing research. She also has a patent in Internet Advertising. Suzanne's educational experience includes a Bachelor of Science in Communication from Cornell University, a Master of Science in Technology Management from Stevens Institute of Technology and an Executive MBA in Marketing from Duke University - The Fuqua School of Business.

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16 April 2025 09:00 - 09:30

One strategy, many motions: Customer-centric demand across the full funnel

Customer-centricity is no longer a marketing philosophy; it is the difference between demand strategies that perform and those that stall. As buyer journeys become more complex and unpredictable, the only demand strategies that hold up are the ones built around real customer needs. Drawing on her work shaping end-to-end marketing strategy at Verizon Business, Suzanne will share how customer-centricity, AI-driven precision, and disciplined prioritization enable teams to activate multiple demand motions without losing focus or ROI. Key takeaways: - How to anchor brand, demand gen, and ABM to a single customer-centric strategy rather than disconnected plays - Practical ways to be more surgical with accounts and channels using AI and intent signals - How to align internal teams around shared scoring, prioritization, and customer outcomes - Metrics that help prove ROI across the full funnel, from awareness to pipeline and loyalty