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Abby
Koble
VP, Global Marketing Operations & Performance
Cornerstone OnDemand
Abby Koble is the Vice President of Global Marketing Operations and Performance at Cornerstone OnDemand. She has 15 years of experience in the operations space, focusing primarily on marketing operations, technology, data health, analytics, and organizational alignment and optimization. An avid bread-maker, she’s now deeply obsessed with teaching her one-year-old son the ins and outs of a proper focaccia, and can often be found leading calls from her kitchen.
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11 June 2026 11:30 - 12:00
MarTech under the microscope: Audit, align and optimize
Most MarTech stacks grow faster than they’re managed, leading to tool sprawl, hidden costs, and unclear ownership. In this keynote, Abby Koble shares practical lessons from auditing and optimizing a global marketing technology ecosystem, including how her team reduced their stack from 75 tools to 40 while improving visibility and driving significant cost savings. Discover how to evaluate your current stack, strengthen collaboration with IT, establish clear ownership, and ensure your technology investments align with business goals. Abby will also explore the evolving role of AI in marketing operations and what it takes to build a more efficient, future-ready MarTech function.