In 2026, more than 65% of Google searches are projected to end without a click. For customers, it's effortless. For marketers, it's a death sentence because most decisions are now made before your brand is even in the running. The margin for slow marketing has collapsed: what once allowed time for research, consideration, and influence now demands instant relevance, or the moment is forfeited to whoever got there first. Join Adam as he explores how forward-thinking organisations are rearchitecting their stacks, data, teams, and measurement to operate at the speed of the customer decision, and the real cost of delay for those who don't. Key takeaways: - Why decision compression is the structural challenge facing marketing leaders today, not a future priority to plan around - How to rearchitect your stack, data, teams, and measurement to operate at the speed of the customer decision - What forward-thinking organisations are doing differently to show up in the moment of decision, not after it - The true cost of delay, what's at stake for teams still operating at yesterday's pace