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Andy
Weiss
CMO
Ceipal
Andy Weiss is a global marketing leader who drives growth by combining well-crafted brand storytelling with high-converting demand generation. His data-driven marketing approach led to one of the first paid search ads on Google, the introduction of a mobile app before we ever called them apps, and a viral product launch that married hot dogs and Facebook. Andy’s marketing career includes a familiar array of international B2B SaaS and B2C brands, including Linxup, Ungerboeck, Apollo Education Group, Oscar Mayer, Sprint, Comcast, State Farm, AOL, Hyatt Hotels, and Walgreens along with a cast of challengers who are upstarts in their respective industries. He currently serves as the Chief Marketing Officer for Ceipal—a global leader in talent management software. Andy holds an MBA from the University of Chicago Booth School of Business and a BA from the University of Notre Dame.
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11 June 2026 09:00 - 09:30
Foundations first: The marketing systems every MarTech decision rides on
AI has commoditized execution and democratized the MarTech stack, meaning the real edge isn't in what you buy, but in the system your marketing stands on. Join Andy as he unpacks what a marketing system really is - the operating logic and strategic architecture that decides whether every MarTech investment compounds or fizzles. Drawing on frameworks stress-tested across multiple B2B growth inflections, this session equips marketing leaders with the mental models to diagnose their current system and build one designed to last beyond the next tool cycle. Key takeaways: - Why AI and MarTech commoditization make marketing systems more valuable, not less - A diagnostic for whether your org runs on a real system or just a better-dressed playbook - The mental models that hold up at inflection points when tools and tactics stop being enough - How to evaluate MarTech ROI by the system it rides on, not the features it promises