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Cassius

Taylor-Smith

Former SVP, Marketing

KONE

Cassius is an experienced marketing, communications and brand leader with over 27 years experience across EMEA and APAC regions, formerly global SVP Marketing for KONE, and CMO at Colliers EMEA. With a specialism in B2B marketing and communications in the built environment, he brings together corporate strategy, brand, insights, customer experience, content, channels, martech and GenAI and to drive sustainable growth with customers for products and services in complex enterprises. At KONE he re-energised the marketing function and business partnership to deliver on the company’s Rise to Lead strategy, redefining people flow for their customers around the world. Previously CMO for EMEA at Colliers, he was responsible for marketing strategy and teams across 42 countries for a world class real estate services and investment management firm, after serving as Executive Director of Marketing and Communications for their Asia region. He has led team and technology transformations to deliver accelerated marketing performance and enterprise success in partnership with multiple business divisions in a collaborative model, focused on commercial outcomes.

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11 June 2026 12:15 - 13:00

Panel | The AI-powered campaign engine: Inside the workflows and foundations delivering real results

Every marketing team has access to the same AI tools, so why are only a handful turning that access into real pipeline, real revenue, and real competitive advantage? The difference isn't the tech; it's the foundations, the workflows, and the way AI is woven into the fabric of the marketing organisation, not bolted on as an afterthought. Join our expert panelists as they share how they're integrating AI across campaign execution, from agentic workflows and generative content to predictive intelligence and share-of-voice strategy, to drive speed, relevance, and commercial impact at enterprise scale. Key takeaways: - How to integrate (not just add) AI workflows into your team to increase speed to market, customer relevance, and commercial impact - The role of AI agents and agentic workforce models in driving stronger pipeline performance and scaling execution - Where marketing leaders are seeing real value across predictive customer intelligence, generative content workflows, and GTM execution - How to think about AI discoverability and share of voice as a new frontier for brand visibility and demand generation