In just two years, AI disclosure among S&P 500 companies has exploded from 12% to 72%, and investors are now treating AI governance as a make-or-break factor in corporate governance (Thomson Reuters). The message is clear: the era of moving fast and figuring AI out later is over, and nowhere is the risk more exposed than in your MarTech stack, where every new AI-powered tool touches your customer data, your brand, and your bottom line. Join Terri as she provides marketing leaders with a practical playbook for closing the governance gap, partnering with IT, navigating SOC 2 and procurement hurdles, and building an organisation-wide approach that keeps your data safe without grinding innovation to a halt. Key takeaways: - How to build a genuine marketing-IT partnership on AI governance, and why going it alone is a losing battle - Practical ways to tackle "shadow AI" and get your team off unsanctioned tools (without killing their productivity) - A framework for navigating SOC 2 and procurement hurdles when adding new AI tools to your MarTech stack - How to communicate and embed an organisation-wide AI policy that actually sticks — even in complex, multi-entity business structures