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Zabrina
Doerck
CMO
Advanced Call Center Technologies, LLC
Zabrina Doerck is a senior marketing leader with 20 years of global experience shaping high-impact go-to-market strategies for B2B technology organizations. As CMO at Advanced Call Center Technologies, she oversees brand strategy, demand generation, and revenue-focused marketing programs that drive measurable growth. Known for elevating brand perception, strengthening pipeline performance, and enabling high-performing sales teams, Zabrina brings deep expertise across healthcare, finance, manufacturing, retail, hospitality, and the public sector. She is passionate about helping organizations scale through smarter positioning, sharper messaging, and customer centric execution,- and about enabling sales teams to consistently exceed expectations.
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11 June 2026 14:00 - 14:30
Hot take – AI is not a strategy: Driving performance & growth that lasts
AI can accelerate results, but it can’t replace strategy. In this keynote, Zabrina Doerck shares lessons from building a marketing function from the ground up at a 12,000-employee global customer experience organization, revealing why strong fundamentals remain the key to sustainable growth. Discover how to align sales and marketing around the customer journey, build trust through consistent brand presence, and use AI-powered intent data to better understand buyer behavior and optimize campaigns. Through real-world examples, Zabrina will demonstrate how AI delivers the greatest impact when paired with clear strategy, strong processes, and deep customer insight.